Top 5 Beauty Retail Apps on iOS in Peru: Q2 2021 Performance

During the second quarter of 2021, the top 5 beauty retail apps on iOS in Peru showed varied performance in terms of downloads and active users. This data, sourced from Sensor Tower, provides valuable insights into the trends and user engagement for these popular apps. Here’s a closer look at each app's performance.

Natura (Oficial) experienced fluctuations in weekly downloads, peaking at 164 downloads in late March and gradually declining to 45 downloads by the end of June. The app's weekly active users also saw a steady decline from 604 in late March to 405 by the end of June.

Think Dirty – Shop Clean had an initial spike in downloads, with 331 downloads in mid-April, but then saw a significant drop, stabilizing around single-digit downloads for the rest of the quarter. Active users mirrored this trend, starting at 375 in mid-April and dropping to 58 by the end of June.

Mary Kay® Interactive Catalog showed a modest but steady download rate throughout the quarter, with a peak of 43 downloads in early May. Active users fluctuated slightly but remained relatively stable, starting at 46 in late March and ending at 34 by the end of June.

BEAUTY BAY saw a peak in downloads in mid-April with 60 downloads but then experienced a decline, with single-digit downloads by the end of June. The app's active users also saw a gradual decrease from 173 in late March to 96 by the end of June.

Just APP had a varied download trend, with a peak of 38 downloads in late May. Despite some fluctuations, the app maintained a lower download rate towards the end of June. There were no active user metrics available for this app.

These insights from Sensor Tower highlight the dynamic nature of user engagement and download trends for beauty retail apps on iOS in Peru. For more detailed analytics and insights, visit Sensor Tower.